With offices in São Paulo and Belo Horizonte, Almabrands becomes a full-service communications agency

Calebe_, a communications agency renowned for creating standout branding projects, begins 2025 with a major announcement: its own rebranding. Founded by designer and advertising professional Calebe Bezerra 15 years ago, the company is now called Almabrands. The change reflects significant growth—especially in 2024, when revenue increased by 43% compared to the previous year—with even more optimistic expectations for 2025. The new name also represents the company’s evolution into a full-service agency and highlights the role of new partners and collaborators.

The name “Almabrands” is rooted in a philosophy. “The only thing we’ll have in the long run to differentiate ourselves from Artificial Intelligence is our humanity. Without soul, there’s no reason to exist,” says Calebe Bezerra, who is also vice president of the Brazilian Association of Design Companies and has represented Brazil at several editions of the Cannes Lions and SXSW festivals. For him, the new name symbolizes what the company believes in: using technology as a tool to optimize processes and refine ideas and images, while always trusting human sensitivity to make the difference.

With the arrival of two new partners, Isabelle Maluf and Roque Almeida, and the expansion of a team that started with three people and now has 30, the agency also becomes full-service, operating across Branding, Digital, and Advertising. Today, Almabrands has offices in São Paulo and Belo Horizonte, is part of the matter&Co. business intelligence ecosystem, and serves clients from all regions of Brazil.

The story that led to Alma

The company’s journey began in 2009, when Calebe—then a creative director at a major communications agency at age 23—decided to leave his position to pursue a freelance career that, with a growing client base, became an agency of reference, known for its ability to create brand strategies that go far beyond design.

“I wanted to do more than just art direction. I wanted to support decisions at a deeper level—like advising whether a store needs to change location, whether a company should change its name, or whether products are promising the right things to the right people. That’s what I’ve been doing ever since,” he explains.

Over the years, the agency has accumulated national and international awards. Among the most recent are WOLDA 2024, for the rebranding of LZ, and the Brazil Design Award 2024, for the creation of the name, visual identity, and brand strategy for Daydash, a global game factory. Clients such as Plena Alimentos, Viação Águia Branca, Telesil Engenharia, Urba, Minasmáquinas Mercedes-Benz, and Lider Interiores are also part of its portfolio.

Advancing market research

For the agency’s market research division, Almabrands announces increased investment. Highlights include “The Future of Brand Management”, a biennial study that will now be conducted annually.
Check out the 2024 edition here.

Another example is the study DIGIA, carried out in 2023, which analyzed 400 Brazilian brands to identify essential functions for social media content: entertain, inspire, win, inform, and help. This research will be updated in 2025.

“The research we develop is a valuable source of data for the market. It helps analyze trends, provides insights and guides both our own work and that of other companies seeking to stand out in a competitive landscape,” highlights Calebe.

About Almabrands – Founded in 2009 by designer and advertising professional Calebe Bezerra, Almabrands is a full-service communications agency that has earned national and international awards for its creative projects; the most recent are WOLDA 2024 for a rebranding project and the Brazil Design Award 2024 for name creation, visual identity, and brand strategy. Its founder has represented Brazil several times at the Cannes Lions and SXSW festivals. Today, Almabrands maintains offices in São Paulo and Belo Horizonte and is part of the matter&Co. business intelligence ecosystem.

Press Relations
Adriana Linhares | [email protected]
Milka Veríssimo | [email protected]
Anne Morais | [email protected]