CNF (National Confederation of Financial Institutions), one of the most important entities in the Brazilian financial sector, was undergoing a strategic moment of transition. With the rebranding led by GAD, the brand became FIN — a change that required more than a new visual identity. It was essential to clearly, credibly, and impactfully communicate this new phase, reinforcing the institution’s role as a benchmark for representation and innovation in the market.
To bring the new brand to life in the digital environment, we developed a fully responsive and animated landing page, designed to present FIN in an interactive and engaging way as users navigate through the experience.
We then evolved the project into a full WordPress website, featuring 100% editable content, fluid animations, and an exclusive members-only area. The structure ensures full autonomy for the FIN team to manage and update the portal, while delivering a digital experience aligned with the institution’s relevance and stature.
FIN’s rebranding gained a modern, solid, and high-impact online presence. The landing page set the tone for the launch with dynamism, while the website consolidated the transformation, becoming a strategic channel to bring FIN closer to its members and to society. The result is a living, functional platform designed to support the institution’s ongoing growth.
